Launched in 2010, OM4 Organic Male was the first skin type and condition-specific professional men’s line in the United States. On the leading edge of performance-based, green science organics, OM4 sources bio-diverse, socially-responsible ingredients to target the unique biological skin differences and concerns of men. The brand mantra is: 4 PRODUCTS | 4 STEPS | 4 MINUTES | 4 MEN. Color-coded by skin type with each step numbered, OM4 is naturally designed to be fast, simple and effective. All OM4 products contain 70-98% organic ingredients.